Kolega blog

Bilješke iz prakse o digitalnim kolegama.

Što smo naučili postavljajući, testirajući i ugađajući digitalne kolege na stvarnim stranicama klijenata. Iskreno o tome što funkcionira, što ne i koliko bismo to naplatili.

Three faint streams on a charcoal field converging on one page-shaped card that glows magenta where they meet.
Priručnici·5 min čitanja

How to find the page quietly losing you money

High traffic, high frustration, and an assistant nobody opens: that overlap is where a store leaks revenue. Here is how Kolega finds the page, and what to do once you have it.

A scatter of small message cards across a charcoal grid, a few of them connected by magenta lines into a single bright cluster.
Priručnici·5 min čitanja

What your store's chat logs are already telling you

Your customer conversations are a fix-list in waiting. Here is how Kolega turns a month of chat logs into the catalog gaps, the unmet demand, and the questions to answer.

A price scale on a dark grid with the €199 mark lit in magenta as the floor; €0, €39, and €90 sit greyed-out to the left.
Priča iz projekta·6 min čitanja

Why our cheapest plan is €199, and why it has to be

We thought about a €90 tier. We considered a €49 introductory plan. Here's why we kept the floor at €199 and what we'd actually charge for less.

An SMB org chart sketched on a dark grid, with one extra role lit in magenta off to the right.
Honorarni zaposlenik·7 min čitanja

The fractional hire SMBs didn't know they could make

Fractional CFO. Fractional CMO. Fractional bookkeeper. There's one more line item now, and it's the one that covers your evenings and weekends.

A horizontal sequence of five points across a charcoal grid, the last one glowing in magenta to mark go-live.
Priručnici·8 min čitanja

How we onboard a new AI employee in week 1

The five-day playbook we run when a Co-lega AI employee starts. Brief, knowledge ingest, voice tuning, quality test, go-live. What the days look like.

Abstract split composition contrasting a quiet card on a charcoal grid with a glowing magenta node on a warm-lit field.
Usporedbe·7 min čitanja

Why we don't compete with the $39 chatbot category

An honest take on Tidio, Intercom Fin, Crisp, and DIY GPT widgets. When the cheap tier is right, when it isn't, and what €200+ buys you.

Abstract magenta-on-charcoal hero with a glowing node, a soft grid, and a notification card in the lower right.
Vodiči po ulogama·5 min čitanja

What a Co-lega AI employee actually does

An honest breakdown of what a Co-lega AI Shop Employee does on your webshop — and what it doesn't. Plus how Support and Reception roles compare, and when we'd tell you to hire a person instead.