Bilješke iz prakse o digitalnim kolegama.
Što smo naučili postavljajući, testirajući i ugađajući digitalne kolege na stvarnim stranicama klijenata. Iskreno o tome što funkcionira, što ne i koliko bismo to naplatili.

How to find the page quietly losing you money
High traffic, high frustration, and an assistant nobody opens: that overlap is where a store leaks revenue. Here is how Kolega finds the page, and what to do once you have it.

What your store's chat logs are already telling you
Your customer conversations are a fix-list in waiting. Here is how Kolega turns a month of chat logs into the catalog gaps, the unmet demand, and the questions to answer.

Why our cheapest plan is €199, and why it has to be
We thought about a €90 tier. We considered a €49 introductory plan. Here's why we kept the floor at €199 and what we'd actually charge for less.

The fractional hire SMBs didn't know they could make
Fractional CFO. Fractional CMO. Fractional bookkeeper. There's one more line item now, and it's the one that covers your evenings and weekends.

How we onboard a new AI employee in week 1
The five-day playbook we run when a Co-lega AI employee starts. Brief, knowledge ingest, voice tuning, quality test, go-live. What the days look like.

Why we don't compete with the $39 chatbot category
An honest take on Tidio, Intercom Fin, Crisp, and DIY GPT widgets. When the cheap tier is right, when it isn't, and what €200+ buys you.

What a Co-lega AI employee actually does
An honest breakdown of what a Co-lega AI Shop Employee does on your webshop — and what it doesn't. Plus how Support and Reception roles compare, and when we'd tell you to hire a person instead.